As envisioned into the future, the search for the right house has indeed started to take place on smart devices and it is truly significant to let them fully enjoy this growing demand while being a real estate professional.
For better brand interaction, increasing engagement through optimization of mobile versions of websites to intuitively allow users to get to the information is recommended for the benefit of content marketing. So, here are the reasons to optimize for mobile in property:
What Mobile Optimization Means
As far as the statistics are concerned, it has been found that over 75% of house searchers initiate that endeavor through a mobile device. This means you would lose potential leads or even clients if your landing pages are not optimized for mobile. For example, visitors may be frustrated navigating through your website via phone, which would probably lead them out.
On the flip side, a consistently mobile-prepped platform will provide prospects with the ability to instantly find, read, or act upon the information that was presented to them, engaging with your business and encouraging progress along these lines. Here are the benefits of optimizing websites for the mobile user:
Impeccably positioned SEOs reward the site: Google and all search engines pay due respect to your site for being practical and useful in every way.
Worthy User Interaction: Mobile-compatible webpages enforce visitors to stay longer and click less to convert.
Leads Generation: With a seamlessly running mobile interface, it is highly likely that they may act on the website, whether filling in the contact form or signing in for a mailbox, and it means giving you the email of the high value customer.
Mobile optimization in general
Your website is essentially like a client’s very first encounter with who and what you are; consequently, it should be simple enough to sell even when compatibility with a mobile device. Here are some ways to cater to a web design fit especially for homes:
- Apply a responsive design.
Responsive web design consists of a web design approach that ably exhibits pages to all screen sizes. Rest assured, when a visitor opens up your house site in any user interface, from desktop, to laptop, tablet, and freshly appearing smartphone, such website is available with an adjusting page in front working its parameters correctly. Alternatively, these responsive templates from Luxury Presence are the better answer for your royal audience across every possible interface. The application, as such, will offset further activities for more work and bring forth-to an ultra-professional impression that describes the home page as user-friendly.
2) Simplify navigation
The website should be accessible to mobile users in a manner that leads them to find their way within the webpage quickly. Keep your options very minimal and make sure the buttons are big enough, which in turn makes the tap feasible. Sticking the menu out makes it possible for the users to call it up whenever seconds are air-cooled (on top) or when scrolling (down).
Take everything away: It is always the opposite if you give too many options to the mobile users. Stick to properties, search capabilities, and contact information.
3) Speed up the page.
Let’s face it, mobile users are turning off a slow website. In fact, studies show 32% bounce rate increment, in the event load time increases one second to three.
Image Compression: It is necessary to compress the images serving the users, for they first like to have the images. Use TinyPNG to compress images without losing quality.
Cleaning Up Code: Clean up the website by liberating pieces of code and tightening it up for faster load time. Monumental loads up as well as the best user experience are possible with simple designs.
Optimize Forms for Mobile:
When users engage on mobile devices, user experiences can be critical. To allow mobile users to seamlessly fill out a form and one on the go do the following:
Touch-Friendly Fields: Users would appreciate the convenience of having large fields that would respond to their touches.
Fewer Fields: Try to limit the number of fields to the essentials only.
Auto-fill: Auto-fill saves time for users when they are keying in their information, thus speeding up the process. This works best with standardized labels like first name, last name, email address, and phone number.
Optimizing Your Content for Mobile
Make sure that your mobile web content is easily readable and navigable. Here are best practices to optimize your content for mobile users:
Short Paragraphs and Clear Headings: Long paragraphs are almost never a good idea, especially when it comes to small mobile screens. Divide your content into relatively short paragraphs with crystal-clear headings and subheading breaks at regular intervals.
Bullet Points: They break information up, helping to digest it in bite-sized pieces.
Large Fonts: Make sure your text is legible on mobile screens; increase your body text to at least 14 font size and headings to between 22 and 24. - Emphasize the most Important information
Mobile users typically appreciate the most valuable information being available for them, so make sure that said information is highly visible.
Contact Information: A phone number, mail, or contact form should be quite obviously presented.
CTA: The CTA should be crystal clear in its capacity to easily attract clicks from interested users who may have the intent to make a showing inquiry or possess a listing question.
Mobile-Optimizing your Emails
It is abundantly clear that 60% of people often view their emails on mobile devices and might become hugely critical if your email doesn’t show perfectly on a mobile device. Here is a guide to enable your email to completely load on a mobile device or any device.
1) Using a Mobile-Friendly Template
Most email marketing tools will offer mobile-specific [preapproved] templates, with the utmost flexibility in fully changing the size of the templates according to your needs. The idea is to ensure proper format and, in effect, readability, depending on the device the client may have.
2) Keep Subject Lines Short
Remember that email on a mobile phone may chop off excessive words; they may not entirely fit/look outstanding. The email may bounce because the subject line did not captivate the reader. Clearly keep subject lines under 40 characters. The front-of-line words in your subject line will hopefully catch the eye immediately.
Screen your content
Make sure that emails are scannable, especially when seen on a mobile device. With bold texts, paragraphs, and bullet points, one must make serious attempts to highlight the key information.
Clickable CTAs
The call for action buttons must be sufficiently large for a thumb tap. It is especially important for those who go through the prompt in an email on the go.
How Luxury Presence Can Assist Mobile Optimization
Optimizing for mobile is not for those who fancy it but more for those who need it or should go for it in today’s real estate market. In this sector, your customers are more likely to visit your websites, your content and your e-mails are to be surely on their handhelds or smartphones. So anything that is not mobile-optimized, is never easy to integrate into the market.
Luxury Presence designs websites and campaigns that are fully responsive and are built to be awesome in your mobile devices. With our solutions, you will be able to create a perfect user-experience for different clients regardless of whether they surf on phones, tablets, or desktop computers. Start today, reach out to us, and start creating a mobile-optimal strategy to increase user engagement, conversions, and overall online face.
